It will save a lot of time on manual calculations. How much money can you afford to pay content writers for the SEO content they provide? How much of your advertising budget can be allocated for strategies like PPC and Google AdWords?Īn Excel spreadsheet will let you quickly and simply do a bit of bookkeeping to chart and track how much money you have at your disposal. 1) Budgetingīefore you can do anything with your website, you need to know what kind of budget you are working with. Here are the top 7 ways online marketers use Microsoft Excel to develop and track their strategies. If you are tasked with designing an online marketing campaign, one of the best tools at your disposal, believe it or not, is the old standby, Microsoft Excel. From SEO to PPC, there are literally unlimited amounts of statistics and data that marketers can track. Ever since the birth of internet marketing numbers have arguably became even more important than ever before. There is an old cliché that marketers once lived by, a sort of mantra that said “Sales is a numbers game.” This is still as true today as it was then.
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